Dr. Siti Zanariah Binti Yusoff

Fakulti Bahasa Dan Komunikasi
Pensyarah Universiti

zanariahyusoff@unisza.edu.my
PAHANG

  • ID PUBLICATION
  • POSITION
  • INFO
  • BACKGROUND
    • Scopus
    • 57190305495, [click here]
    ORCID
    None
    Google Scholar
    None
    Publon@WOS
    None
    LinkedIn
    None
    ResearchGate
    None
    Administrative Responsibility

    Position Start Date End Date
    Ketua Pusat Pengajian (Bahasa Moden Dan Komunikasi), Fakulti Bahasa dan Komunikasi22 Mar 202421 Mar 2026
    Penyelaras (Penyelaras Jaminan Kualiti Dan E-pembelajaran), Fakulti Bahasa dan Komunikasi01 Nov 201931 Dec 2021
    Staff Info

    Staff No.: UniSZA/A/0835
    Current Position: Pensyarah Universiti
    Position Type: Tetap
    Hiring PTj: Fakulti Bahasa Dan Komunikasi
    Current PTj: Fakulti Bahasa Dan Komunikasi
    Current Post Start Date: 01 January 2021
    Scheme: DS13
    Phone: 6688018
    Current Age: 38
    D.O.B: 18 May 1988
    Citizenship: WARGANEGARA
    Staff Category: Akademik
    Start Date in Goverment Service: 01 October 2015
    Start Date in UniSZA: 01 October 2015
    Start Date of Permanent Position: 01 January 2021
    Start Date of Job Confirmation: 04 July 2023
    Service End Date: 18 May 2048
    Contract End Date:
    Certificates:
    Academic Qualification
    Ijazah Doktor Falsafah (Pengurusan Perkhidmatan Islam), Universiti Sains Malaysia, 2020.
    IJAZAH SARJANA KOMUNIKASI KEMANUSIAAN, Universiti Putra Malaysia, 2014.
    IJAZAH SARJANA MUDA KOMUNIKASI, Universiti Putra Malaysia, 2010.
    SIJIL PELAJARAN MALAYSIA, Sekolah Menengah Bantuan Penuh Kerajaan, 2005.
    Expertise7th Edition
    • Public Relations (Including Strategic Communication, Corporate Communication and Persuasion) • Media, Culture and Society (Including Communication, Audience and Cultural Identity, Gender, Children, The Aged, Indigenous and OKU)
    Work Experience
  • Corporate Communication Executive
    • Academic Qualification
    Ijazah Doktor Falsafah (Pengurusan Perkhidmatan Islam), Universiti Sains Malaysia, 2020.
    IJAZAH SARJANA KOMUNIKASI KEMANUSIAAN, Universiti Putra Malaysia, 2014.
    IJAZAH SARJANA MUDA KOMUNIKASI, Universiti Putra Malaysia, 2010.
    SIJIL PELAJARAN MALAYSIA, Sekolah Menengah Bantuan Penuh Kerajaan, 2005.
    Expertise7th Edition
    • Public Relations (Including Strategic Communication, Corporate Communication and Persuasion) • Media, Culture and Society (Including Communication, Audience and Cultural Identity, Gender, Children, The Aged, Indigenous and OKU)
    Work Experience
  • Corporate Communication Executive

    • Teaching

    Teaching Courses


    80 records
    No Course Code Course Name
    1 BKM31403 KAJIAN KES PERHUBUNGAN AWAM
    2 BKK23503 NEGOTIATION IN COMMUNICATION
    3 BKK23503 NEGOTIATION IN COMMUNICATION
    4 BKM10403 PUBLIC RELATIONS FOUNDATIONS
    5 BKM31103 PENGURUSAN KOMUNIKASI KRISIS
    6 BKK13103 INTRODUCTION TO COMMUNICATION
    7 BKK13103 INTRODUCTION TO COMMUNICATION
    8 BKM31403 KAJIAN KES PERHUBUNGAN AWAM
    9 BKK21503 NEGOTIATION COMMUNICATION
    10 BKK31803 EVENT MANAGEMENT
    11 BKM31103 PENGURUSAN KOMUNIKASI KRISIS
    12 BKK13103 INTRODUCTION TO COMMUNICATION
    13 BKK13103 INTRODUCTION TO COMMUNICATION
    14 BKK13103 INTRODUCTION TO COMMUNICATION
    15 BKK13103 INTRODUCTION TO COMMUNICATION
    16 BKK13103 INTRODUCTION TO COMMUNICATION
    17 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    18 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    19 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    20 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    21 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    22 BKM31103 PENGURUSAN KOMUNIKASI KRISIS
    23 BKK21503 NEGOTIATION COMMUNICATION
    24 BKK21503 NEGOTIATION COMMUNICATION
    25 BKK21503 NEGOTIATION COMMUNICATION
    26 BKK21503 NEGOTIATION COMMUNICATION
    27 BKK21503 NEGOTIATION COMMUNICATION
    28 BKM10403 PUBLIC RELATIONS FOUNDATIONS
    29 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    30 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    31 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    32 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    33 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    34 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    35 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    36 BKK21503 NEGOTIATION COMMUNICATION
    37 BKK21503 NEGOTIATION COMMUNICATION
    38 BKK21503 NEGOTIATION COMMUNICATION
    39 BKM10403 PUBLIC RELATIONS FOUNDATIONS
    40 BKM10103 THEORIES OF COMMUNICATION
    41 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    42 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    43 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    44 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    45 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    46 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    47 BKK21503 NEGOTIATION COMMUNICATION
    48 BKK21503 NEGOTIATION COMMUNICATION
    49 BKK21503 NEGOTIATION COMMUNICATION
    50 BKK31603 STRATEGIC COMMUNICATION PLANNING
    51 BKK31603 STRATEGIC COMMUNICATION PLANNING
    52 BKK31303 INTEGRATED MARKETING COMMUNICATION
    53 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    54 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    55 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    56 BKK21503 NEGOTIATION COMMUNICATION
    57 BKK21503 NEGOTIATION COMMUNICATION
    58 BKK21503 NEGOTIATION COMMUNICATION
    59 BKK31603 STRATEGIC COMMUNICATION PLANNING
    60 BKK31603 STRATEGIC COMMUNICATION PLANNING
    61 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    62 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    63 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    64 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    65 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    66 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    67 BKK10303 INTRODUCTION TO HUMAN COMMUNICATION
    68 BKK21503 NEGOTIATION COMMUNICATION
    69 BKK21503 NEGOTIATION COMMUNICATION
    70 BKK21503 NEGOTIATION COMMUNICATION
    71 BKK21503 NEGOTIATION COMMUNICATION
    72 BKK31603 STRATEGIC COMMUNICATION PLANNING
    73 BKK31603 STRATEGIC COMMUNICATION PLANNING
    74 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    75 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    76 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    77 BKK10403 INTRODUCTION TO CORPORATE COMMUNICATION
    78 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    79 BKK20703 INTRODUCTION TO PUBLIC RELATIONS
    80 BKK20703 INTRODUCTION TO PUBLIC RELATIONS

    Teaching Innovation


    37 records
    No Sem Course Id Course Name Course Type
    1 Semester 2 Session 2025/2026 BKM31403 Case Studies In Public Relations[certificate] Mod-Blended
    2 Semester 2 Session 2025/2026 BKM10403 Bkm10403: Public Relations Foundations[certificate] Mod-Blended
    3 Semester 2 Session 2025/2026 BKK23503 Negotiation In Communication[certificate] Mod-Blended
    4 Semester 1 Session 2025/2026 BKM31103 Bkm31103: Crisis Communication Management[certificate] Mod-Blended
    5 Semester 2 Session 2024/2025 BKM31403 Case Studies In Public Relations[certificate] Mod-Blended
    6 Semester 2 Session 2024/2025 BKK21503 Negotiation Communication [certificate] Mod-Blended
    7 Semester 2 Session 2024/2025 BKK13103 Introduction To Communication (dr. Zanariah)[certificate] Mod-Blended
    8 Semester 1 Session 2024/2025 BKK31803 Event Management [certificate] Mod-Blended
    9 Semester 1 Session 2024/2025 BKM31103 Bkm31103: Crisis Communication Management[certificate] Mod-Blended
    10 Semester 2 Session 2023/2024 BKK13103 Introduction To Communication (dr. Zanariah)[certificate] Mod-Blended
    11 Semester 1 Session 2023/2024 BKK20703 Introduction To Public Relations [certificate] Mod-Blended
    12 Semester 1 Session 2023/2024 BKM31103 Bkm31103: Crisis Communication Management[certificate] Mod-Blended
    13 Semester 2 Session 2022/2023 BKM10403 Bkm10403: Public Relations Foundations[certificate] Mod-Blended
    14 Semester 2 Session 2022/2023 BKK21503 Negotiation Communication [certificate] Mod-Blended
    15 Semester 1 Session 2022/2023 BKK20703 Introduction To Public Relations [certificate] Mod-Blended
    16 Semester 1 Session 2022/2023 BKK10403 Introduction To Corporate Communication [certificate] Mod-Blended
    17 Semester 2 Session 2021/2022 BKM10103 Bkm10103: Theories Of Communication[certificate] Mod-Blended
    18 Semester 2 Session 2021/2022 BKM10403 Bkm10403: Public Relations Foundations[certificate] Mod-Blended
    19 Semester 2 Session 2021/2022 BKK21503 Negotiation Communication [certificate] Mod-Blended
    20 Semester 1 Session 2021/2022 BKK20703 Introduction To Public Relations [certificate] Mod-Blended
    21 Semester 1 Session 2021/2022 BKK10403 Introduction To Corporate Communication [certificate] Mod-Blended
    22 Semester 2 Session 2020/2021 BKK31603 Strategic Communication Planning [certificate] Mod-Blended
    23 Semester 2 Session 2020/2021 BKK21503 Negotiation Communication [certificate] Mod-Blended
    24 Semester 1 Session 2020/2021 BKK31303 Integrated Marketing Communication [certificate] Mod-Blended
    25 Semester 1 Session 2020/2021 BKK10403 Introduction To Corporate Communication [certificate] Mod-Blended
    26 Semester 2 Session 2019/2020 BKK21503 Negotiation Communication [certificate] Mod-Blended
    27 Semester 1 Session 2019/2020 BKK10403 Introduction To Corporate Communication [certificate] Mod-Blended
    28 Semester 1 Session 2019/2020 BKK20703 Introduction To Public Relations [certificate] Mod-Blended
    29 Semester 2 Session 2018/2019 BKK21503 Negotiation Communication [certificate] Mod-Blended
    30 Semester 2 Session 2018/2019 BKK10303 Introduction To Human Communication [certificate] Mod-Blended
    31 Semester 2 Session 2018/2019 BKK31603 Strategic Communication Planning [certificate] Mod-Blended
    32 Semester 1 Session 2018/2019 BKK20703 Introduction To Public Relations [certificate] Mod-Blended
    33 Semester 1 Session 2018/2019 BKK10403 Introduction To Corporate Communication [certificate] Mod-Blended
    34 Semester 2 Session 2017/2018 BKK21503 Negotiation Communication [certificate] Mod-Blended
    35 Semester 2 Session 2017/2018 BKK10303 Introduction To Human Communication [certificate] Mod-Blended
    36 Semester 1 Session 2017/2018 BKK20703 Introduction To Public Relations [certificate] Mod-Blended
    37 Semester 1 Session 2017/2018 BKK10403 Introduction To Corporate Communication [certificate] Mod-Blended
    Postgraduates Supervision

    Postgraduate Student


    No Matric No. Name Level Supervision Type Country
    1 SL3954 AHMAD AFIQ BIN ADAM MASTER Co Supervision FULLTIME MALAYSIA
    2 SL4636 SITI ZAWANAH BINTI ZAKWAN MASTER Co Supervision FULLTIME MALAYSIA
    3 P5318 MUSA UMAR MUHAMMAD PhD External Co-SV FULLTIME NIGERIA
    Publication

    Journal Articles

    27 records
    No Article Title Year Journal Title Index Name Role
    1 The Discursive Construction of Teachers’ Desirable Identity on a Social Networking Site 2016 International Journal of Applied Linguistics & English Literature Scopus Co-Author
    2 The usage of social media as an information seeking tool of Halal food products 2016 International Journal of Applied Linguistics and English Literature Scopus Main Author
    3 The functions of advertising in promoting islamic hospitality 2017 International Journal of Applied Business and Economic Research Scopus Main Author
    4 Dialect: A Way of Branding and Promoting Business 2017 International Journal of Applied Business and Economic Research Scopus Co-Author
    5 The Influence of Brand Image of Perodua Axia on Consumer’s Decision Making 2017 International Journal of Academic Research in Business and Social Sciences ERA Main Author
    6 MALAY AS THE LANGUAGE OF ADVANCED KNOWLEDGE: SCIENTIFIC REVIEW IN NATIONAL ACADEMIA SCHOLARSHIP 2018 International Journal of Asian Social Science ERA Main Author
    7 Faktor Keagamaan Dan Sikap: Perkaitan Dengan Pencarian Maklumat Produk Makanan Halal Dalam Kalangan Keluarga Islam Di Malaysia 2018 Journal of Contemporary Islamic Studies Other Index Main Author
    8 THE ROLES OF SOCIAL MEDIA IN PROMOTING HEALTH PRODUCTS AMONG WOMEN ENTREPRENEURS IN MALAYSIA 2019 International Journal of Asian Social Science ERA Main Author
    9 Islamic-Based Public Relations: Implementation In Muslim-Friendly Hotels In Malaysia 2020 Journal of Talent Development and Excellence Scopus Main Author
    10 Implicature Analysis of Value Elements in Omar and Hana Music Animated Cartoon 2021 Turkish Journal of Computer and Mathematics Education Other Index Main Author
    11 Exploring Emoji as a Viable Cultural Tool in WhatsApp Communications among Malaysian Undergraduates 2021 Laplage em Revista (International) Other Index Co-Author
    12 Communication Strategies in Influencing the Public on Instagram Employed by Instafamous in Malaysia 2022 International Journal of Academic Research in Business and Social Sciences ERA Main Author
    13 Analysis of climate change disinformation across types, agents and media platforms 2023 Information Development Other Index Co-Author
    14 Transportation as a Driver for Sustainable Tourism in Terengganu, Malaysia 2021 Journal of Contemporary Issues in Business and Government Other Index Main Author
    15 The use of mind mapping strategy to improve speaking competency among EFL primary school students 2019 TRENDS IN SOCIAL SCIENCES MyCite Main Author
    16 Crisis Communication Management Strategies in MH370 Crisis with Special References to Situational Crisis Communication Theory 2020 International Journal of Academic Research in Business and Social Sciences ERA Main Author
    17 The Rebranding of Perdana KLCC As a Muslim-Friendly Hotel from Islamic Public Relations Perspective 2023 International Journal of Academic Research economics and management sciences ERA Main Author
    18 The Role of Newspaper in Fighting Insecurity in Nigeria: A Systematic Literature Review 2024 Ianna Journal of Interdisciplinary Studies Scopus Main Author
    19 Analysis of climate change disinformation across types, agents and media platforms 2024 Information Development WoS Q2 , Scopus Co-Author
    20 Educational Foundations Of Public Relations: Towards An Islamic-Based Strategic Framework 2024 Revista Conhecimento & Diversidade WoS Q4 Main Author
    21 Unlocking untapped potential in free-to-air TV advertising for East Coast SMEs in Malaysia 2024 SEARCH Journal of Media and Communication Research WoS Q3 , Scopus Co-Author
    22 Muslim Scholars Respond to Human Insecurity in Nigeria: A Thematic and Content Analysis Approach 2024 Global Journal Al-Thaqafah Scopus , MyCite , ESCI Main Author
    23 From Likes to Prestige: Leveraging Social Media to Enhance University Image 2025 Journal of Information Systems Engineering and Management Other Index Main Author
    24 Crisis Simulation and Skills Development: Preparing Future-Ready Public Relations Graduates 2025 International Journal of Academic Research in Business and Social Sciences ERA Main Author
    25 Integrating Religious Values into Public Relations: A Proposed Framework for Malaysia 2025 International Journal on Culture, History, and Religion Other Index Main Author
    26 Raising Communicative Children: Exploring Parental Strategies For Generation Alpha In Malaysia 2025 Journal of Islamic, Social, Economics and Development MyCite Main Author
    27 Visual Revival: The Art of Animation Adaptation in Retelling Malay Classic Film 2025 International Journal of Academic Research in Business and Social Sciences ERA Co-Author

    Book

    5 records
    No Type Book Name Chapter Name Year Publisher Role
    1 Authored
    Book    		 Analects of Communication Studies - 2017 Penerbit UniSZA Co-Author
    2 Book
    Chapter    		 DIALOG KAJIAN MELAYU KONTEMPORARI Bab 8 Interpretasi Khalayak terhadap Isu Halal dan Haram Urusan Muamalat Penggunaan dalam Media Malaysia 2017 Penerbit UniSZA Main Author
    3 Book
    Chapter    		 DIALOG KAJIAN MELAYU KONTEMPORARI Bab 9 Faktor Komunikator terhadap Pencarian Maklumat Produk Makanan Halal dalam Kalangan Keluarga Islam 2017 Penerbit UniSZA Main Author
    4 Book
    Chapter    		 ANALECTS OF COMMUNICATION STUDIES Chapter 9 Information Seeking Implications on Halal Food Products Towards Muslim Family Behaviour 2017 Penerbit UniSZA Main Author
    5 Book
    Chapter    		 Analects of Communication Studies Chapter 8 The Analysis of Newspapers Coverage on Climate Change in Malaysia 2017 Penerbit UniSZA Co-Author

    Proceeding

    12 records
    No Article Title Year Conference Name Venue Scopus Indexed Role
    1 DIALEK SUATU DIMENSI BAHARU DALAM PROMOSI PERNIAGAAN 2016 INTERNATIONAL SEMINAR UUM-UMSIDA 2016 UNIVERSITI UTARA MALAYSIA Other Index Co-Author
    2 PENGAJARAN DAN PEMBELAJARAN BAHASA ARAB: TINJAUAN AWAL PERINGKAT SEKOLAH RENDAH TERENGGANU 2017 SEMINAR KEBANGSAAN BAHASA ARAB DAN KESUSASTERAAN ARAB 2017 UNISZA Other Index Co-Author
    3 Comparative Study On Gender Representation Through Speech In Superhero Movies 2022 International Conference on Malay, Arabic and English Literature (ICMAEL 2022) UniSZA Other Index Co-Author
    4 From Likes to Prestige: Leveraging Social Media and Student Influencers to Enhance University Image 2024 7th International Conference on Recent Trends in Multi-Disciplinary Research (ICRTMDR- 24) Istanbul, Turki Other Index Main Author
    5 Tapping into Advertising Opportunities in Free-to-air TV: Uses and Gratification of Local content Programmes 2024 7th International Conference on Recent Trends in Multi-Disciplinary Research (ICRTMDR-2024) Radisson Blu Hotel & Spa Istanbul, Turkey Other Index Co-Author
    6 AI-Driven Crisis Communication: Revolutionizing Public Relations In Critical Moments 2024 International Conference on Languages and Communication (ICLC2024) UniSZA Other Index Main Author
    7 One Vision, One Future: The Role of CSR in Aligning Corporate and Community Goals in Malaysia 2024 7th International Conference on Recent Trends in Multi-Disciplinary Research (ICRTMDR- 24) Istanbul, Turki Other Index Co-Author
    8 Social Media's Role In Shaping Youth Political Awareness: Unveiling The Search For Information 2024 International Conference on Languages and Communication (ICLC2024) UniSZA Other Index Co-Author
    9 Manipulasi Maksim Kebenaran Dalam Komunikasi Masyarakat Melayu 2024 International Conference on Languages and Communication (ICLC2024) Universiti Sultan Zainal Abidin Other Index Co-Author
    10 Interversi Pembelajaran Fonetik Melalui Kaedah Onomatopeia 2024 International Conference on Languages and Communication ICLC 2024 Universiti Sultan Zainal Abidin Other Index Co-Author
    11 Tanggungjawab Sosial Korporat (CSR): Analisis Peranan Dimensi CSR Terhadap Pembangunan Organisasi Dan Komuniti 2024 International Conference on Languages and Communication ICLC 2024 Universiti Sultan Zainal Abidin Other Index Co-Author
    12 Parenting In The Digital Age: Supporting Gen Alpha’s Communication Growth 2025 Academic & Research International Seminar Universiti Sultan Zainal Abidin Other Index Main Author

    Non-research Publication

    5 records
    Ref. No No Article Title Publication Name Year Publication Type Role Status
    1 CPS10-1473 Hotel Mesra Muslim, Cabaran Dan Keperluan Warta Darul Iman 2022 Artikel dalam media massa/Majalah Main Author
    2 CPS10-2064 Prinsip Qaulan: Aplikasi Terbaik dalam Amalan Perhubungan Awam Buletin UniSZA 2024 Artikel dalam buletin (bidang kepakaran) Main Author
    3 CPS10-2177 Modul Sosiolinguistik Fakulti Bahasa Dan Komunikasi, Universiti Sultan Zainal Abidin 2024 Manuskrip belum diterbitkan yang diperaku oleh PTj Co-Author
    4 CPS10-2270 Crisis Communication: Speed, AI, and Staying True to Our Values Offstone: Contemporary Communication Gazette 2025 Artikel dalam majalah profesional (bidang kepakaran) Main Author
    5 CPS10-2283 Graduates, Future Proof Yourself! BERNAMA 2025 Artikel dalam media massa/Majalah Main Author

    Policy

    0 records
    No Ref. No Policy Title Year Agency Name Role Status
    Research & Innovation

    Research Grants

    19 records
    No Research Title Grant Name Category Year value Role
    1 ProCare: A FRAMEWORK FOR THE PUBLIC IN HANDLING SEXUAL GROOMING VICTIMS SKIM GERAN PENYELIDIKAN FUNDAMENTAL (FRGS) KPM 2021 - 2024 75500.00
    2 Developing a Malaysia Investigative Interview Framework (MIIF): A Linguistic Toolkit for Intelligence and Special Operation Investigative Officers SKIM GERAN PENYELIDIKAN FUNDAMENTAL (FRGS) KPM 2023 - 2026 80000.00
    3 Transformasi Animasi Cerita Rakyat Tradisional: Pembentukan Model Pengaplikasian Dan Impak Kepada Masyarakat Kini GERAN DALAMAN UNIVERSITI UNISZA 2019 - 2021 15000.00
    4 Kajian Pengukuhan Kolaborasi Penyelidikan Antarabangsa GERAN DALAMAN UNIVERSITI UNISZA 2024 - 2024 15000.00
    5 The Uses, Motivation, and Gratification of Free-to-air channel Among Users in the East Coast Region of Peninsular Malaysia GERAN AGENSI KERAJAAN LAIN-LAIN 2023 - 2024 10000.00
    6 PENAMBAHBAIKAN KUALITI SISTEM PERKHIDMATAN PENGANGKUTAN AWAM DI TERENGGANU TTERENGGANU STRATEGIC & INTEGRITY INSTITUTE (TSIS) LAIN-LAIN 2022 - 2024 22400.00
    7 Language of persuasion in print advertisement for Halal product. DANA PENYELIDIKAN UNIVERSITI 1.0 (DPU 1.0) UNISZA 2017 - 2019 5000.00
    8 Penyertaan Digital dan Partisipasi Politik dalam Pemerkasaan Belia di Terengganu DANA PENYELIDIKAN UNIVERSITI 1.0 (DPU 1.0) UNISZA 2017 - 2020 5000.00
    9 Impak Kecekapan Pengangkutan ke atas Pertumbuhan Sektor Pelancongan di Negeri Terengganu DANA PENYELIDIKAN UNIVERSITI 1.0 (DPU 1.0) UNISZA 2018 - 2020 5000.00
    10 An Examination of Gender Roles in Contemporary Children Movies DANA PENYELIDIKAN UNIVERSITI 1.0 (DPU 1.0) UNISZA 2021 - 2024 5000.00
    11 EKSPRESI BAHASA GENERASI Z DALAM PERBINCANGAN KESIHATAN MENTAL MENERUSI PENDEKATAN PRAGMATIK DANA PENYELIDIKAN UNIVERSITI 1.0 (DPU 1.0) UNISZA 2023 - 2026 5000.00
    12 C-RISE: Empowering Crisis Teaching and Learning through Simulation SCHOLARSHIP OF TEACHING AND LEARNING (SoTL) UNISZA 2024 - 2025 5000.00
    13 C-RISE: Empowering Crisis Teaching and Learning through Simulation SCHOLARSHIP OF TEACHING AND LEARNING (SoTL) UNISZA 2024 - 2025 5000.00
    14 C-RISE: Empowering Crisis Teaching and Learning through Simulation SCHOLARSHIP OF TEACHING AND LEARNING (SoTL) UNISZA 2024 - 2025 5000.00
    15 PEMBANGUNAN STRATEGI KOMUNIKASI KORPORAT BAGI MEMPERKASA IMEJ DAN REPUTASI UNIVERSITI AWAM DI MALAYSIA DANA PENYELIDIKAN UNIVERSITI 2.0 (DPU 2.0) UNISZA 2022 - 2025 10000.00
    16 Peranan Tanggungjawab Sosial Korporat (CSR) dalam Memacu Kelestarian Ekonomi di Negeri Terengganu. DANA PENYELIDIKAN UNIVERSITI 2.0 (DPU 2.0) UNISZA 2023 - 2026 10000.00
    17 Pembinaan Kaedah Onomatopeia dalam Meningkatkan Penguasaan Literasi Awal Bahasa Melayu. DANA PENYELIDIKAN UNIVERSITI 2.0 (DPU 2.0) UNISZA 2025 - 2027 10000.00
    18 Pembinaan Kaedah Onomatopeia dalam Meningkatkan Penguasaan Literasi Awal Bahasa Melayu. DANA PENYELIDIKAN UNIVERSITI 2.0 (DPU 2.0) UNISZA 2025 - 2027 10000.00
    19 Pembinaan Kaedah Onomatopeia dalam Meningkatkan Penguasaan Literasi Awal Bahasa Melayu. DANA PENYELIDIKAN UNIVERSITI 2.0 (DPU 2.0) UNISZA 2025 - 2027 10000.00

    Intellectual Property

    3 records
    No Product/ Services Title Year Publication Type Role
    1 Borang Kaji Selidik Kegunaan, Motivasi & Kepuasan Saluran TV Tidak Berbayar 2023 Copyright Co-Researcher
    2 C-RISE: CRISIS SIMULATION GUIDELINES 2025 Copyright Principal Investigator
    3 DIAXVERSE ANIMASI DIALEK 2025 Copyright Co-Researcher

    Commercialization

    0 records
    No Title Commercialization Status Year Role
    Award

    23 records
    No Award Title Product Name Institution Category Year Role
    1 Participant MPI 2025 Scenelmo: A Scenario-based Gamified Negotiation Learning Module MPI 2025 National 2025 Member
    2 Gold OTHERS 2025 PRAGFLEX: EKSPLORASI DIMENSI MAKNA DALAM PEMBELAJARAN PRAGMATIK OTHERS 2025 International 2025 Member
    3 Gold OTHERS 2025 CRISIX: CRISIS SIMULATION FOR EXPERIENTIAL LEARNING IN CRISIS COMMUNICATION OTHERS 2025 University 2025 Principal Investigator
    4 Silver OTHERS 2025 XPLOREASI: PEMETAAN VIRTUAL VARIASI BAHASA DALAM PEMBELAJARAN DIALEKTOLOGI OTHERS 2025 International 2025 Member
    5 Gold OTHERS 2024 BEGINNERS BOOK: LITTLE COMMUNICATORS, BIG CAREERS OTHERS 2024 National 2024 Principal Investigator
    6 Silver UniCEL 2024 MICROLEARN - DIGITAL MULTIMEDIA ADVERTISING (BKC41006) TRAINING PLATFORM FOR 2U2I NON-TVET LEARNERS UniCEL 2024 University 2024 Member
    7 Gold OTHERS 2024 CRISISHUB: REIMAGINING STRATEGIC CRISIS COMMUNICATION OTHERS 2024 Faculty/PTj 2024 Principal Investigator
    8 Silver OTHERS 2024 BEGINNERS BOOK LITTLE COMMUNICATORS, BIG CAREERS OTHERS 2024 Faculty/PTj 2024 Principal Investigator
    9 Special Award OTHERS 2024 CRISISHUB: REIMAGINING STRATEGIC CRISIS COMMUNICATION OTHERS 2024 Faculty/PTj 2024 Principal Investigator
    10 Silver OTHERS 2024 RAPID RESPONSE AND RECOVERY CENTER (3RC) OTHERS 2024 Faculty/PTj 2024 Principal Investigator
    11 Gold OTHERS 2024 Cakna Makna : Pemetaan Kognitif Makna Berasaskan Buku Cerita. OTHERS 2024 National 2024 Member
    12 Award/Icon AKS 2024 Anugerah Research Group Proaktif (RG: Communication) AKS 2024 Faculty/PTj 2024 Member
    13 Participant UniCEL 2023 DIGITALISASI CERITA RAKYAT MENDUKUNG PEMBELAJARAN MELALUI TEKNOLOGI UniCEL 2023 University 2023 Member
    14 Participant UniCEL 2023 DIGITALISASI CERITA RAKYAT MENDUKUNG PEMBELAJARAN MELALUI TEKNOLOGI UniCEL 2023 University 2023 Member
    15 Bronze UniCEL 2023 REVOLUSI PEMBELAJARAN EFEKTIF MELALUI PRODUK INOVASI CAKNA MAKNA UniCEL 2023 University 2023 Member
    16 Bronze UniCEL 2023 RETORIK DIGITAL VIA E-POSTER UniCEL 2023 University 2023 Member
    17 Silver UniCEL 2023 PEMBELAJARAN DINAMIK LINGUISTIK KOGNITIF UniCEL 2023 University 2023 Member
    18 Participant UniCEL 2023 RETORIK DIGITAL VIA E-POSTER UniCEL 2023 University 2023 Member
    19 Bronze MPI 2021 BUKCERAK@STORYJUMPER MPI 2021 National 2021 Member
    20 Bronze MPI 2021 JAMBOARDING YOUR IDEAS: A BRAINSTORMING TOOL IN ESL PRE-WRITING ACTIVITY MPI 2021 National 2021 Member
    21 Silver MPI 2021 LET'S TALK: AN AR APPS TO ENHANCE COMMUNICATION SKILL MPI 2021 National 2021 Principal Investigator
    22 Bronze UniCEL 2020 JAMBOARDING YOUR IDEAS: A BRAINSTORMING TOOL IN ESL PRE-WRITING ACTIVITY UniCEL 2020 University 2020 Member
    23 Award/Icon OTHERS 2018 Analects of Communication Studies OTHERS 2018 University 2018 Member
    Contribution to University

    60 records
    No Body/Institution Appointment Category Year
    1 Jawatankuasa Akademik Fakulti Bahasa dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2020 - 2022
    2 Ahli Jawatankuasa Penyelidikan Fakulti Bahasa dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2018 - 2019
    3 Urus Setia Knowledge Transfer Programme Fakulti Bahasa dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2018 - 2019
    4 PANEL PEMANTAUAN STAF CUTI BELAJAR FBK 2020 Panel Penilai Faculty/PTj 2020 - 2020
    5 AJK International Conference On Languages And Communication 2021(ICLC2021) Ahli Jawatankuasa Faculty/PTj 2020 - 2021
    6 AHLI JAWATANKUASA KUALITI PROGRAM AKADEMIK FBK Ahli Jawatankuasa Faculty/PTj 2020 - 2021
    7 Penyedia Dokumen MQA-01 bagi Sarjana Muda Perhubungan Awam dengan Media Kontemporari Others Faculty/PTj 2018 - 2018
    8 Juri Sayembara Puisi Piala Naib Canselor Juri/Hakim University 2018 - 2018
    9 Ahli Jawatankuasa Memorandum Perjanjian Pusat Pengajian Bahasa Moden dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2018 - 2019
    10 PENASIHAT INSTITUTE OF PUBLIC RELATIONS MALAYSIA STUDENT ASSOCIATION (IPRMSA) UniSZA CHAPTER Penasihat University 2021 - 2022
    11 Penyelia Kursus Research Report (BIK42203/BLS4999) Sesi 2018/2019 Others Faculty/PTj 2018 - 2018
    12 Penyelia Akademik Program Latihan Industri, Ijazah Sarjana Muda Bahasa Inggeris dengan Komunikasi (Kepujian) Sesi 2017/2018 Others Faculty/PTj 2018 - 2018
    13 Bengkel Semakan Program Ijazah Sarjana Muda Bahasa Inggeris dengan Komunikasi (Kepujian) Peserta Faculty/PTj 2018 - 2018
    14 Ahli Jawatankuasa Program Ijazah Sarjana Muda Pengajian Bahasa Inggeris dan Komunikasi (Dengan Kepujian), Fakulti Bahasa dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2018 - 2019
    15 Ahli Jawatankuasa Penambahbaikan Program Ijazah Sarjana Muda Pengajian Bahasa Inggeris dan Komunikasi (Dengan Kepujian), Fakulti Bahasa danKomunikasi Ahli Jawatankuasa Faculty/PTj 2018 - 2019
    16 Anak Kundang Sempena Majlis Menandatangani Memorandum Persefahaman (MoU) Antara Universiti Sultan Zainal Abidin Dengan Universitas Trunojoyo Madura Ahli Jawatankuasa Faculty/PTj 2018 - 2018
    17 Penceramah Program Santai Sarjana Penceramah Faculty/PTj 2020 - 2020
    18 PENASIHAT AKADEMIK Mentor Faculty/PTj 2020 - 2021
    19 Ahli Jawatankuasa Pelaksana iCGPA Ahli Jawatankuasa Faculty/PTj 2017 - 2019
    20 Pembaca Nama Graduan Majlis Idul Ilmi Konvo Ke 11, 2019 Ahli Jawatankuasa University 2019 - 2019
    21 Penyumbang Rencana bagi Buletin UniSZA (Bil. 25) Others University 2018 - 2018
    22 AJK SEKOLAHKU HOSPITALKU 2019/2020 Ahli Jawatankuasa Faculty/PTj 2019 - 2020
    23 Publication Assistant (Pre-Press) Journal of Nusantara Studies (JONUS) Ahli Jawatankuasa University 2019 - 2020
    24 Penilai Kedua BIK42003/BLS4999 (Research Report), Program Ijazah Sarjana Muda Bahasa Inggeris dengan Komunikasi (Kepujian) Panel Penilai Faculty/PTj 2019 - 2019
    25 Ahli Jawatankuasa Program Bicara Puisi Bersama Sasterawan Negara Ahli Jawatankuasa Faculty/PTj 2019 - 2019
    26 Jawatankuasa Penambahbaikan Ijazah Sarjana Muda Pengajian Bahasa Inggeris dengan Komunikasi (Kepujian) Ahli Jawatankuasa Faculty/PTj 2019 - 2020
    27 AUDITOR AUDIT PEMBELAJARAN DAN PENGAJARAN (PdP) UniSZA Auditor University 2021 - 2023
    28 IPRMSA UniSZA CHAPTER - PENASIHAT Penasihat University 2021 - 2022
    29 UniSZA-Nasidi Pemeriksa Dalam PHD University 2022 - 2022
    30 ICMAEL 2022 Pengerusi University 2022 - 2022
    31 AKS FBK 2022 Ahli Jawatankuasa Faculty/PTj 2022 - 2022
    32 Akademik BAgi LI Program Ijazah Sarjana Muda Bahasa Inggeris Penyelia Faculty/PTj 2022 - 2022
    33 PdP bagi Program ISM Perubatan dan Penbedahan Pengajar University 2022 - 2022
    34 INTERNATIONAL CONFERENCE ON MALAY, ARABIC & ENGLISH LITERATURE 2022 Ahli Jawatankuasa University 2022 - 2022
    35 UniSZA Ahli University 2022 - 2030
    36 UniSZA, JPNT/HSNZ Penasihat Faculty/PTj 2022 - 2023
    37 UniSZA Penasihat Faculty/PTj 2022 - 2023
    38 JAWATANKUASA PROGRAM MERCU HOSPITALKU SEKOLAHKU Ahli Jawatankuasa University 2023 - 2023
    39 PENSYARAH PENGIRING BAGI PROGRAM HOSPITALKU, SEKOLAHKU FBK Ahli Jawatankuasa Faculty/PTj 2023 - 2023
    40 JAWATANKUASA GERAK KERJA PERMOHONAN AKREDITASI PENUH (FA) BAGI SARJANA MUDA PERHUBUNGAN AWAM DENGAN MEDIA KONTEMPORARI, FBK Ahli Jawatankuasa University 2023 - 2025
    41 JAWATANKUASA KERJA PROGRAM INDUSTRIAL PROJECTION: NAVIGATING THE FUTURE Ahli Jawatankuasa University 2023 - 2023
    42 MESYUARAT JK PROGRAM HARI PENYELIDIKAN FBK 2023 Peserta Faculty/PTj 2023 - 2024
    43 JAWATANKUASA PROGRAM BAGI MAJLIS ANUGERAH KECEMERLANGAN STAF FBK 2023 Ahli Jawatankuasa Faculty/PTj 2023 - 2023
    44 PANEL SESI TEMU DUGA JAWATAN PENSYARAH UNIVERSITI GRED DS51 (KONTRAK) Panel Penilai Faculty/PTj 2023 - 2023
    45 AUDITOR AUDIT PEMBELAJARAN DAN PENGAJARAN (PdP) UNIVERSITI SULTAN ZAINAL ABIDIN (UniSZA) SEMESTER I 2022/2023 Auditor University 2023 - 2024
    46 PdP Program MBBS FP Pengajar University 2023 - 2023
    47 Program Majlis AKS FBK Ahli Jawatankuasa Faculty/PTj 2023 - 2023
    48 UniSZA DPU 1.0 Penilai Geran Dalam University 2023 - 2023
    49 PELANTIKAN SEBAGAI PENYELARAS PEPERIKSAAN PUSAT PENGAJIAN BAHASA MODEN DAN KOMUNIKASI FBK Penyelaras University 2023 - 2023
    50 JAWATANKUASA AKADEMIK FBK Ahli Jawatankuasa Faculty/PTj 2024 - 2024
    51 UniSZA DPU & SOTL Penilai Geran Dalam University 2024 - 2024
    52 Penggubal Soalan Ujian Aptitud Ahli Jawatankuasa University 2024 - 2026
    53 IPRM Pembimbing Aktiviti Pelajar University 2024 - 2025
    54 Program Jelajah Hari Wartawan Nasional Ketua University 2024 - 2024
    55 KURSUS BIK42203 (RESEARCH REPORT) BAGI SEMESTER I SESI 2024/2025 FAKULTI BAHASA DAN KOMUNIKASI Penyelia Faculty/PTj 2024 - 2024
    56 International Innovation Competition on Future Education 2025 Juri/Hakim Faculty/PTj 2025 - 2025
    57 PERSIDANGAN BAGI 3rd INTERNATIONAL CONFERENCE ON SULAM 2025: SHAPING FUTURES WITH SERVICE-LEARNING Penilai Lain-lain Penerbitan University 2025 - 2025
    58 PROGRAM ACADEMIeystaan RESEARCH INTERNATIONAL SEMINAR 2025 (ARelS 2025) Ahli Jawatankuasa University 2025 - 2025
    59 AUDITOR DALAMAN PENILAIAN PEMATUHAN AKREDITASI PENUH Auditor University 2025 - 2025
    60 AHLI JAWATANKUASA BAGI AUDIT PEMATUHAN AKREDITASI PENUH BAGI PROGRAM SARJANA MUDA PERHUBUNGAN AWAM DENGAN MEDIA KONTEMPORARI (KEPUJIAN) (MQA/FA12387) DARI AGENSI KELAYAKAN MALAYSIA (MQA) Ahli Jawatankuasa Faculty/PTj 2025 - 2025
    Contribution to Community

    19 records
    No Body/Institution Appointment Category Year
    1 AJK HIMPUNAN ALUMNI ISDEV KE-3 HAI-3@TERENGGANU Ahli Jawatankuasa National 2019 - 2019
    2 PENSYARAH PENGIRING BAGI PROGRAM SEKOLAHKU HOSPITALKU, JABATAN PEDIATRIK HSNZ Peserta State 2020 - 2020
    3 URUSETIA PRODUKSI PROGRAM RECITAL PUISI ORANG BERLIMA Ahli Jawatankuasa State 2020 - 2020
    4 MEMBER - INSTITUTE OF PUBLIC RELATIONS MALAYSIA Ahli National 2020 - 2021
    5 Ahli Persatuan Suri dan Anggota Perkhimatan Awam Malaysia Cawangan Daerah Kuala Nerus, Terengganu (PUSPANITA) Ahli District 2017 - 2030
    6 IPRM Ahli National 2021 - 2022
    7 Participant - Feed The Hungry Peserta National 2020 - 2020
    8 iCOMS2021-Reimagining Communication & Media in the Face of Digital Age Penilai Jurnal Lain-lain Indeks International 2021 - 2021
    9 PANEL PENILAI ARTIKEL UNTUK JURNAL FORUM KOMUNIKASI, BIL.18, NO.2 - UiTM Panel Penilai National 2023 - 2023
    10 JAWATANKUASA PROGRAM SPEAK WITH CONFIDENCE Ahli Jawatankuasa State 2023 - 2023
    11 Journal of islamic marketing-0165 Penilai Jurnal Berindeks ISI Q2 International 2023 - 2023
    12 Journal of Islamic Marketing-0165 Penilai Jurnal Lain-lain Indeks National 2023 - 2023
    13 IPRMSA LEADERSHIP & NETWORKING PROGRAMME 2023 Penasihat National 2023 - 2024
    14 IPRM Jawatan dalam Agensi Luar/Tempatan National 2024 - 2024
    15 UMT - FARIDA SAAD AHMAD Pemeriksa Luar Sarjana National 2024 - 2024
    16 Bengkel Polish Your Skill Penceramah National 2024 - 2024
    17 Simposium Psikologi Keselamatan PDRM Penceramah National 2024 - 2024
    18 UMRI-Corporate Social Responsibility Pembentang Ucaptama International 2024 - 2024
    19 IPRM-Director of East Coast Chapter (Peninsular Malaysia) Jawatan dalam Agensi Luar/Tempatan National 2020 - 2030
    Consultation

    3 records
    No Body/Institution Appointment Category Year
    1 Panelist at International Roundtable Discussion On Islamic-Based Development (USM) Pakar Rujuk/Pakar Bidang National 2019 - 2019
    2 Panel TanyaAkademik@UniSZA Pakar Rujuk/Pakar Bidang University 2020 - 2020
    3 Panel TanyaAkademik@UniSZA Pakar Rujuk/Pakar Bidang University 2021 - 2021
    Training

    6 records
    No Training/Workshop Start Date End Date Venue Organizer
    1 KL INTERNATIONAL PR CONFERENCE 2025 2025-07-07 2025-07-07 RENAISSANCE KUALA LUMPUR HOTEL WORLD COMMUNICATIONS NETWORK SDN. BHD.
    2 MASTERCLASS: KOMUNKASI EFEKTIF 2024-10-16 2024-10-17 WETLAND STUDIOS PUTRAJAYA KRU MASTERCLASS
    3 SPEAK WITH CONFIDENCE 2024-05-11 2024-05-12 MIDLANDS CONVENTION CENTRE, SHAH ALAM Neuronworks International Sdn Bhd
    4 KUALA LUMPUR INTERNATIONAL PR CONFERENCE 2021-11-01 2021-11-01 ONLINE World Communications Network Resources (M) Sdn. Bhd.
    5 Kuala Lumpur International PR Conference 2020-12-01 2020-12-01 online webinar World Communication
    6 bengkel penulisan dan penerbitan makalah dalam jurnal berindeks scopus/isi-wos/era/OA 2016-03-01 2016-03-02 DEWAN PERDANA, UniSZA Kampus Gong Badak FBK dan PPS, UniSZA

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