Dr. Wan Norshira Binti Wan Mohd Ghazali

Fakulti Bahasa Dan Komunikasi
Pensyarah Universiti

norshiraghazali@unisza.edu.my
Terengganu

  • POSITION
  • BACKGROUND
    • Administrative Responsibility

    Position Start Date End Date
    Academic Qualification
    Doctor of Philosophy, Nottingham Trent University, 2017.
    Master of Arts (Communication), Universiti Sains Malaysia, 2011.
    Bachelor of Human Sciences (Communication-Honours), Universiti Islam Antarabangsa, 2008.
    Expertise7th Edition
    None
    Work Experience
  • Assistant Lecturer at International Islamic University Malaysia 2016 - March 2023) Responsible for teaching and learning, supervising and coaching postgraduate students, developing communication courses, overseeing the running of the campus news portal and its new media, analysing and proposing ethical media practices, and strategically communicating research results through networking, conferences, presentation, and publication. Link to past works: https://scholar.google.com/citations?hl=en&user=q6tjrJEAAAAJ
  • Industrial Attachment at Bernama (August - September 2017) Exposed and trained on news reporting and writing skills, networking with media professionals and networking to provide students with a platform for hands-on training
  • Corporate Communication Assistant at TV9, Media Prima Berhad (2008-2009) Responsible for planning and executing press conferences, maintaining rapport with media entities, managing TV9 branding through news write-ups and press release, preparing media kits, and guiding internship students
    • Academic Qualification
    Doctor of Philosophy, Nottingham Trent University, 2017.
    Master of Arts (Communication), Universiti Sains Malaysia, 2011.
    Bachelor of Human Sciences (Communication-Honours), Universiti Islam Antarabangsa, 2008.
    Expertise7th Edition
    None
    Work Experience
  • Assistant Lecturer at International Islamic University Malaysia 2016 - March 2023) Responsible for teaching and learning, supervising and coaching postgraduate students, developing communication courses, overseeing the running of the campus news portal and its new media, analysing and proposing ethical media practices, and strategically communicating research results through networking, conferences, presentation, and publication. Link to past works: https://scholar.google.com/citations?hl=en&user=q6tjrJEAAAAJ
  • Industrial Attachment at Bernama (August - September 2017) Exposed and trained on news reporting and writing skills, networking with media professionals and networking to provide students with a platform for hands-on training
  • Corporate Communication Assistant at TV9, Media Prima Berhad (2008-2009) Responsible for planning and executing press conferences, maintaining rapport with media entities, managing TV9 branding through news write-ups and press release, preparing media kits, and guiding internship students

    • Teaching

    Teaching Courses


    11 records
    No Course Code Course Name
    1 BKC31703 FOTOGRAFI DIGITAL
    2 BKM31503 PENAAKULAN DATA
    3 BKK20403 PRINCIPLES OF CORPORATE COMMUNICATION
    4 BKM31003 STRATEGI PERHUBUNGAN MEDIA
    5 BKC31703 FOTOGRAFI DIGITAL
    6 BKK31603 STRATEGIC COMMUNICATION PLANNING
    7 BKM31303 PENULISAN PERHUBUNGAN AWAM
    8 BKK20403 PRINCIPLES OF CORPORATE COMMUNICATION
    9 BKM31003 STRATEGI PERHUBUNGAN MEDIA
    10 BKM21503 PENGURUSAN KEMPEN PERHUBUNGAN AWAM
    11 BKK31603 STRATEGIC COMMUNICATION PLANNING

    Teaching Innovation


    9 records
    No Sem Course Id Course Name Course Type
    1 Semester 1 Session 2024/2025 BKM31003 Strategic Media Relations[certificate] Mod-Blended
    2 Semester 1 Session 2024/2025 BKK20403 Principles Of Corporate Communication[certificate] Mod-Blended
    3 Semester 2 Session 2023/2024 BKC31703 Digital Photography[certificate] Mod-Blended
    4 Semester 2 Session 2023/2024 BKK31603 Strategic Communication Planning [certificate] Mod-Blended
    5 Semester 1 Session 2023/2024 BKK20403 Principles Of Corporate Communication[certificate] Mod-Blended
    6 Semester 1 Session 2023/2024 BKM31303 Public Relations Writing[certificate] Mod-Blended
    7 Semester 1 Session 2023/2024 BKM31003 Strategic Media Relations[certificate] Mod-Blended
    8 Semester 2 Session 2022/2023 BKM21503 Managing Public Relations Campaign[certificate] Mod-Blended
    9 Semester 2 Session 2022/2023 BKK31603 Strategic Communication Planning [certificate] Mod-Blended
    Postgraduates Supervision

    Postgraduate Student


    No Matric No. Name Level Supervision Type Country
    Publication

    Journal Articles

    7 records
    No Article Title Year Journal Title Index Name Role
    1 The View Of Maqasid Al-Shari’ah On Vaccination: A Systematic Literature Review 2023 Journal of Islamic, Social, Economics and Development (JISED) MyCite Main Author
    2 Digital Literacy and Poverty: Investigating the Digital Experience of Children Living at Pusat Perumahan Rakyat (PPR) 2023 Journal of Media and Information Warfare MyCite Main Author
    3 Navigating Digital Risks and Benefits: Malaysian Parents' Perceptions of their Children's Digital Media Usage 2024 e-Bangi: Journal of Social Sciences and Humanities MyCite Main Author
    4 Developing Questionnaires for the Technology Acceptance Model (TAM): A Study on the Teachers’ Acceptance of Using Online Education 2024 Jurnal Komunikasi: Malaysian Journal of Communication WoS Q3 , MyCite Main Author
    5 Mapping Out Factors that Undermining Vaccine Uptake in Malaysia: A Multiple Perspective 2024 IIUM Medical Journal Malaysia WoS Q3 , MyCite , Scopus Main Author
    6 Unlocking untapped potential in free-to-air TV advertising for East Coast SMEs in Malaysia 2024 SEARCH Journal of Media and Communication Research WoS Q3 , Scopus Main Author
    7 Attitudes Towards Free-to-Air TV Advertising in East Coast of Peninsular Malaysia 2025 Ianna Journal of Interdisciplinary Studies Scopus Main Author

    Book

    3 records
    No Type Book Name Chapter Name Year Publisher Role
    1 Edited
    Book    		 Journalism - The Ethical Dilemma 2023 IntechOpen Main Author
    2 Book
    Chapter    		 Journalism - The Ethical Dilemma Vaccine Communication and the Media Credibility in Addressing Vaccine Hesitancy: A Focus on Malaysia 2023 IntechOpen Main Author
    3 Book
    Chapter    		 Journalism - The Ethical Dilemma Introductory Chapter: Ethical Journalism in the Digital Society 2023 IntechOpen Main Author

    Proceeding

    8 records
    No Article Title Year Conference Name Venue Scopus Indexed Role
    1 Tapping into Advertising Opportunities in Free-to-air TV: Uses and Gratification of Local content Programmes 2024 7th International Conference on Recent Trends in Multi-Disciplinary Research (ICRTMDR-2024) Radisson Blu Hotel & Spa Istanbul, Turkey Other Index Main Author
    2 AI-Driven Crisis Communication: Revolutionizing Public Relations In Critical Moments 2024 International Conference on Languages and Communication (ICLC2024) UniSZA Other Index Co-Author
    3 One Vision, One Future: The Role of CSR in Aligning Corporate and Community Goals in Malaysia 2024 7th International Conference on Recent Trends in Multi-Disciplinary Research (ICRTMDR- 24) Istanbul, Turki Other Index Co-Author
    4 Effective Health Messaging In Crisis: Exploring Presentation Techniques In Makcik Kiah's Covid-19 2024 International Conference on Languages and Communication (ICLC2024) UniSZA Other Index Main Author
    5 Social Media's Role In Shaping Youth Political Awareness: Unveiling The Search For Information 2024 International Conference on Languages and Communication (ICLC2024) UniSZA Other Index Co-Author
    6 Manipulasi Maksim Kebenaran Dalam Komunikasi Masyarakat Melayu 2024 International Conference on Languages and Communication (ICLC2024) Universiti Sultan Zainal Abidin Other Index Co-Author
    7 Interversi Pembelajaran Fonetik Melalui Kaedah Onomatopeia 2024 International Conference on Languages and Communication ICLC 2024 Universiti Sultan Zainal Abidin Other Index Co-Author
    8 Tanggungjawab Sosial Korporat (CSR): Analisis Peranan Dimensi CSR Terhadap Pembangunan Organisasi Dan Komuniti 2024 International Conference on Languages and Communication ICLC 2024 Universiti Sultan Zainal Abidin Other Index Co-Author

    Non-research Publication

    8 records
    Ref. No No Article Title Publication Name Year Publication Type Role Status
    1 CPS10-1737 Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children Communication and Media Centre (COMET) 2023 Case Study Main Author
    2 CPS10-1758 Communication Manual: Addressing Vaccine Misinformation FBK, UniSZA 2023 Manuskrip belum diterbitkan yang diperaku oleh PTj Main Author
    3 CPS10-1759 Module: Working with the Media FBK, UniSZA 2023 Manuskrip belum diterbitkan yang diperaku oleh PTj Main Author
    4 CPS10-1997 Pertanian Fertigasi Nadi dalam Bukhari D'Tani Dewan Ekonomi 2024 Artikel dalam media massa/Majalah Main Author
    5 CPS10-2019 Telekung Kalista Clara Bukti Inovasi Shahlina Dewan Ekonomi 2024 Artikel dalam media massa/Majalah Main Author
    6 CPS10-1990 Perkuatkan Keyakinan Terhadap Vaksin Dalam Kalangan Masyarakat Buletin UniSZA 2024 Artikel dalam buletin (bidang kepakaran) Main Author
    7 CPS10-2177 Modul Sosiolinguistik Fakulti Bahasa Dan Komunikasi, Universiti Sultan Zainal Abidin 2024 Manuskrip belum diterbitkan yang diperaku oleh PTj Co-Author
    8 CPS10-2089 Kem Pemantapan Jati Diri: Prepares BPR & BAM Students for a One-year Internship WBL 3u1i Programme Buletin UniSZA 2024 Artikel dalam buletin (bidang kepakaran) Main Author

    Policy

    0 records
    No Ref. No Policy Title Year Agency Name Role Status
    Research & Innovation

    Research Grants

    5 records
    No Research Title Grant Name Category Year value Role
    1 Kajian Pengukuhan Kolaborasi Penyelidikan Antarabangsa GERAN DALAMAN UNIVERSITI UNISZA 2024 - 2024 15000.00
    2 Promotion of Health Diets in Malaysia GERAN ANTARABANGSA LAIN-LAIN 2023 - 2023 100000.00
    3 The Uses, Motivation, and Gratification of Free-to-air channel Among Users in the East Coast Region of Peninsular Malaysia GERAN AGENSI KERAJAAN LAIN-LAIN 2023 - 2024 10000.00
    4 Platform KID: Sokongan Digital untuk Ibu Bapa Malaysia GERAN AGENSI KERAJAAN LAIN-LAIN 2024 - 2026
    5 Peranan Tanggungjawab Sosial Korporat (CSR) dalam Memacu Kelestarian Ekonomi di Negeri Terengganu. DANA PENYELIDIKAN UNIVERSITI 2.0 (DPU 2.0) UNISZA 2023 - 2025 10000.00

    Intellectual Property

    1 records
    No Product/ Services Title Year Publication Type Role
    1 Borang Kaji Selidik Kegunaan, Motivasi & Kepuasan Saluran TV Tidak Berbayar 2023 Copyright Principal Investigator

    Commercialization

    0 records
    No Title Commercialization Status Year Role
    Award

    18 records
    No Award Title Product Name Institution Category Year Role
    1 Bronze OTHERS 2024 Edu-Vax Advocacy: Leveraging Religious Messages OTHERS 2024 National 2024 Principal Investigator
    2 Silver OTHERS 2024 Vaccine Reporting Guideline: Governing the Media Conduct OTHERS 2024 National 2024 Principal Investigator
    3 Gold OTHERS 2024 Modul Kid: Digital Parenting Module for Malaysian Parents OTHERS 2024 State 2024 Principal Investigator
    4 Silver MPI 2024 Reporting Guideline on Vaccine-related Issues to Govern the Media Conduct MPI 2024 National 2024 Principal Investigator
    5 Award/Icon AKS 2024 Anugerah Research Group Proaktif (RG: Communication) AKS 2024 Faculty/PTj 2024 Principal Investigator
    6 Silver OTHERS 2024 Modul Keibubapaan Digital (KID) OTHERS 2024 National 2024 Principal Investigator
    7 Silver UniCEL 2024 MICROLEARN - DIGITAL MULTIMEDIA ADVERTISING (BKC41006) TRAINING PLATFORM FOR 2U2I NON-TVET LEARNERS UniCEL 2024 University 2024 Member
    8 Gold OTHERS 2024 DiaXVerse: Eksplorasi Digital Pembelajaran Dialektologi OTHERS 2024 National 2024 Member
    9 Gold OTHERS 2024 Edu-Vax Advocacy: Leveraging Religious Messages OTHERS 2024 National 2024 Principal Investigator
    10 Award/Icon NONE 2023 Geran Penyelidikan Luar 2023 NONE 2023 University 2023 Principal Investigator
    11 Silver UniCEL 2023 PEMBELAJARAN DINAMIK LINGUISTIK KOGNITIF UniCEL 2023 University 2023 Member
    12 Participant UniCEL 2023 DIGITALISASI CERITA RAKYAT MENDUKUNG PEMBELAJARAN MELALUI TEKNOLOGI UniCEL 2023 University 2023 Member
    13 Participant UniCEL 2023 DIGITALISASI CERITA RAKYAT MENDUKUNG PEMBELAJARAN MELALUI TEKNOLOGI UniCEL 2023 University 2023 Member
    14 Gold OTHERS 2023 Standard Guideline for Reporting Vaccine-Related Issues in Governing Media Conduct OTHERS 2023 National 2023 Principal Investigator
    15 Gold NONE 2023 Modul Kid: Digital Parenting Module for Malaysian Parents NONE 2023 National 2023 Principal Investigator
    16 Gold OTHERS 2023 Digital Parenting Module to Help Malaysian Parents Nurture Digitally Resilient Children OTHERS 2023 National 2023 Principal Investigator
    17 Award/Icon OTHERS 2023 Anugerah Inovasi dan Pengkomersialan Produk OTHERS 2023 Faculty/PTj 2023 Principal Investigator
    18 Gold OTHERS 2023 Modul Keibubapaan Digital (Modul Kid) OTHERS 2023 National 2023 Principal Investigator
    Contribution to University

    25 records
    No Body/Institution Appointment Category Year
    1 Routledge Penilai Lain-lain Penerbitan University 2023 - 2023
    2 Routledge-Now Media: The Evolution of Electronic Communication Penilai Lain-lain Penerbitan University 2023 - 2023
    3 DPU 1.0 2023 Penilai Geran Dalam Faculty/PTj 2023 - 2023
    4 PROGRAM SPEAK ENGLISH WITH CONFIDENCE: PROVIDING LOCAL COMMUNITY WITH GLOBAL EXPOSURE (SPEC) Ahli Jawatankuasa Faculty/PTj 2023 - 2023
    5 Penyelidikan Fakulti Bahasa Komunikasi Ahli Jawatankuasa Faculty/PTj 2023 - 2023
    6 PROGRAM ANJURAN PERSATUAN MAHASISWA FAKULTI BAHASA DAN KOMUNIKASI (FALCOM) Pembimbing Aktiviti Pelajar Faculty/PTj 2023 - 2023
    7 AJK PROGRAM BAGI MAJLIS ANUGERAH KECEMERLANGAN STAF (AKS) DI FBK Ahli Jawatankuasa University 2023 - 2023
    8 JEMPUTAN KE SESI PERBINCANGAN GERAK KERJA 2U2I Peserta Faculty/PTj 2023 - 2023
    9 PROGRAM HARI PENYELIDIKAN DAN INOVASI Ahli Jawatankuasa Faculty/PTj 2023 - 2024
    10 Majlis Khatam dan Penganugerahan Ijazah Sanad 2023 Bagi Program Pengajian Al-Quran Bersanad Fakulti Bahasa dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2023 - 2023
    11 Institute of Public Relations Malaysia Student Associate (IPRMSA) Advisor Pembimbing Aktiviti Pelajar University 2023 - 2024
    12 Fakulti Bahasa Dan Komunikasi Ahli Faculty/PTj 2023 - 2023
    13 Institute of Public Relations Malaysia Student Associate (IPRMSA) Ahli Jawatankuasa University 2023 - 2023
    14 Empowering Digital Marketing Strategies for Women from Low-Income Groups: Investigating Gaps, Tailored Approaches, and Impact Assessment Penilai Geran Luar University 2023 - 2023
    15 Jawatan Kuasa Kualiti Akademik Ahli Jawatankuasa Faculty/PTj 2024 - 2024
    16 Jawatan Kuasa Penyelidikan Ahli Jawatankuasa Faculty/PTj 2024 - 2024
    17 Jawatankuasa MoU & MoA Fakulti Bahasa dan Komunikasi Ahli Jawatankuasa Faculty/PTj 2024 - 2024
    18 Program Hospitalku, Sekolahku 2024 FBK Pembimbing Aktiviti Pelajar Faculty/PTj 2024 - 2024
    19 PENYELARAS PROGRAM 2U2I PUSAT PENGAJIAN BAHASA MODEN DAN KOMUNIKASI, FAKULTI BAHASA DAN KOMUNIKASI Penyelaras Faculty/PTj 2024 - 2024
    20 Corporate Communication Committee (FBK) Ahli Jawatankuasa Faculty/PTj 2024 - 2024
    21 DPU & SOTL UNISZA Penilai Geran Dalam University 2024 - 2024
    22 MOA SIGNING CEREMONY” ANTARA UniSZA dan MARYAM ABACHA AMERICAN UNIVERSITY OF NIGERIA & EGYPTIAN UNIVERSITY OF ISLAMIC CULTURE NUR-MUBARAK Ahli Jawatankuasa University 2024 - 2024
    23 Jawatankuasa Etika Penyelidikan Manusia UniSZA (UHREC) Ahli Jawatankuasa University 2024 - 2024
    24 PROGRAM YOUTH INTERNATIONAL COMMUNICATION SYMPOSIUM Juri/Hakim University 2024 - 2024
    25 Fakulti Bahasa Dan Komunikasi-KURSUS BIK42203 Penyelia Faculty/PTj 2024 - 2024
    Contribution to Community

    14 records
    No Body/Institution Appointment Category Year
    1 Certification of Qualitative Research Association of Malaysia (QRAM) Membership Ahli National 2023 - 2024
    2 Malaysian Association of Communication Educators (Journal of Communication Education)-“ Press framing and coverage of President Muhammadu Buhari's 2019 election campaign rhetoric Penilai Jurnal Lain-lain Indeks National 2023 - 2023
    3 Malaysian Association of Communication Educators (Journal of Communication Education)-Press Framing and Coverage of President Muhammadu Buhari’s 2019 Election Campaign Rhetoric Penilai Jurnal Lain-lain Indeks National 2023 - 2023
    4 The Malaysian Association of Communication Educators (MACE) Ahli National 2023 - 2030
    5 UiTM-Mohamad Razali Pemeriksa Luar PHD National 2023 - 2023
    6 Leadership Programme 2-Institute of Public Relations Malaysia Student Associate (IPRMSA) Peserta State 2023 - 2023
    7 Malaysian Communications and Multimedia Commission Penceramah National 2024 - 2024
    8 Feature Writing Progress Showcase - Universiti Sains Islam Malaysia Juri/Hakim State 2024 - 2024
    9 The Malaysian Association of Communication Educators (MACE)-‘Framing of farmers and herdsmen’s crisis in selected Nigerian newspapers (2020-2021) Penilai Jurnal Lain-lain Indeks National 2024 - 2024
    10 Qualitative Research Association of Malaysia-Exploring the Pros and Cons of ChatGPT from the Perspectives of Postgraduate Students: A Pilot Qualitative Study at Arshad Ayub Graduate Business School, UiTM Penilai Jurnal Lain-lain Indeks National 2024 - 2024
    11 Institute of Public Relations Malaysia Student Associate (IPRMSA) - UPM Chapter Peserta National 2024 - 2024
    12 Universiti Malaysia Kelantan Penilai Program Akademik National 2024 - 2024
    13 International Association for Media and Communication Research Ahli International 2024 - 2025
    14 PERSATUAN PENDIDIK KOMUNIKASI MALAYSIA (MACE)-Ahli Exco Ahli Jawatankuasa National 2025 - 2026
    Consultation

    1 records
    No Body/Institution Appointment Category Year
    1 Informan Kajian Lapangan-NASUHA BINTI AHMAD Pakar Rujuk/Pakar Bidang National 2024 - 2024
    Training

    0 records
    No Training/Workshop Start Date End Date Venue Organizer

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